In an attempt to put aside its recent problems with industrial disputes and disruption from the Icelandic ash cloud, British Airways has launched a new campaign to celebrate all the things people love about holidays, ahead of the summer holiday getaway.
Vibrant posters for the ‘Hooray for Holidays’ campaign featuring lilos, flip-flop tan lines and snorkels will be splashed across Gatwick and Heathrow airports from July 14.
The marketing campaign will highlight British Airways July sale which includes more than 80 destinations with departure dates ranging from 15 July to 31 March 2011.
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